Content Creation – Message Strategy – Creative Direction – Insights & Ideation – Digital Assets – Video Production – Print Assets – Offsites & Events
Multiple projects over the years providing written and creative solutions across the business.
Content Creation & Leadership Development
Special writing projects for Leadership Programs.
Content Creation – Message Strategy – Creative Direction – Insights & Ideation – Digital Assets – Video Production – Off-sites & Events
Internal and external communications across live, video, and print.
Brand Strategy & Team Building
Led a needs assessment and recommended a phased strategy for rebuilding the in-house brand design team from the ground up for the world's largest venue management and services company, ASM Global.
Content Creation – Message Strategy – Digital & Print Assets
Was honored to write the stories of six incredible kiddos for the joint Nike-Doernbecher Freestyle program which has helped raise millions of dollars for seriously ill children.
Rebranding – Creative Direction – Insights & Ideation – Digital Content Creation – Assets – Video Production – Offsites & Events
Led brand strategy and visual and voice redesign of a 50-year-old, second-generation construction company to drive future success.
Brand Strategy – Content Creation – Message Strategy – Creative Direction – Digital Assets
Provided a strategic story frame and copy for a manufacturing company’s website redesign.
Insights & Ideation – Message Strategy – Content Creation
Led the creative direction for a joint pitch to design the Phil Knight Cancer Research Center.
“As a writer and collaborator, Ashley is smart, strategic, and creative, and deploys a get-it-done energy that is contagious.”
