CRB Manufacturing

Brand Strategy – Content Creation – Message Strategy – Creative Direction – Digital Assets  

Challenge: Tell the brand story of a 2nd generation manufacturing company more effectively.

Solution: A message hierarchy, all website copy, and a road map for all communications going forward.

CRB Manufacturing had hired a graphic designer to redesign their website, but without a clear brand framework and dynamic story and copy to guide the wireframe and visual aesthetic, the client and the designer were struggling to make progress. The designer recommended they pull me in to provide some much needed brand direction.

I provided a concise message hierarchy and brand story to guide the visual design and then wrote fresh copy to bring their story to life.