HDR Architects + Orangewall Studios
Insights & Ideation – Message Strategy – Content Creation
Challenge: Craft a joint pitch to design the Phil Knight Cancer Research Center.
Solution: Valuable insights and a focus on what made the client different than their competitors.
HDR Architects and Orangewall Studios hired me to help with a joint pitch. They’d spent weeks debating which aspects of their business services, case studies, best practices, and awards to highlight. The problem was their competition was equally expert. They wouldn’t win the job on tactics. They needed to show what they believed in, so I helped them identify a core message that differentiated them from the competition.