Studioriley

Content Creation – Message Strategy – Creative Direction – Insights & Ideation – Digital Assets

Challenge: Communicate strategic insights and ideas for a global denim brand.
Solution: Consumer stories brought to life via a unique digital presentation. 

Studioriley hired me to collaborate on a project for a well-known denim company. Initially hired as a writer, I was subsequently asked to also lead the consumer insights and provide creative oversight for a digital presentation providing key findings and recommended positioning. The work provided the client with a better understanding of their core customer audience and fostered internal corporate cultural insights.