Nike, Inc

Three Examples:

Nike manager manifesto

Manager Manifesto

Challenge: Write and design the guide for all Nike managers

Solution: A book sent to over 6,000 managers, translated into 25 languages
PDF upon request

I was initially hired as the copywriter, but ultimately also served as the creative director due to my previous Nike experience and the need to align this project (driven by HR leaders) with previous core brand work (driven by design/brand leaders). Working with a freelance designer I guided the size/shape of the booklet (to match Nike’s Maxim booklet), curating better imagery for optimal evergreen usage, and also socializing the project with Brand and Design leaders to ensure overall organizational buy-in and authenticity.

 
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Gameplan101 app

Challenge: Create aligned messaging for Global Brand Operations internal app

Solution: Streamlining and editing pre-existing content, leading a group work session to ensure alignment

This project entailed collating, verifying, and streamlining copy provided by 30+ authors (not all writers by trade) into a one, digital, app-friendly body of work. In addition to copywriting and editing, this job entailed leading a group work session to justify discrepancies/confusion about terminology and policies.

 

Advanced Manufacturing

Challenge: Improve internal presentation tools and skills

Solution: A divisional visual center and team presentation training

A division of engineers needed help presenting internally more effectively to their peers in brand, creative, and product divisions. In a corporate culture where presentation skills were key drivers of success, the future of Nike’s modernized manufacturing systems depended on this team’s ability to inform and align their colleagues with critical new systems/protocols.

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Virtual Tour App

Challenge: Learning Document for the Nike Executive Team (NET)

Solution: A living digital tool for NET as well as broad organizational learning and collaboration.

They wanted a PPT deck for Nike executive leadership team (NET). But based on previous work together I understood they also needed to continually communicate with many others across Nike’s complex organizational matrix, with varying levels of security access. I suggested building an internal app to meet their broader audience needs and also ensure an evergreen/living information source. While this represented a larger investment initially, it saved them money and time over the long term. They loved the idea, and I led that effort.

 
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Maxim Awards

Challenge: An opening voiceover script for Nike’s Global Maxim Awards live show.

Solution: An “exceptional” inspirational V.O. piece that received high praise by the CEO and other leaders.

Additional Nike Projects:

  • NA Brand Marketing team visioning & mission/vision statements

  • U of O Brand Design Guidelines & Story telling

  • Global Supply Chain Leadership Summit + Maxim Awards 

  • Senior Executive communications

  • Brasil Skate

  • N7 copywriting

  • SB&I communication tools & management system

  • Global Community Impact interviews & copywriting

  • Cannes Lions award application

  • Nike DTC design guide copywriting

  • Athlete interview scripts

  • YA Look Book interviews & copywriting

  • Corporate Services copywriting

 

Ashley Kaiser