Nike, Inc

Three Examples:

Nike manager manifesto

Manager Manifesto

Challenge: Write and design the guide for all Nike managers

Solution: A book sent to over 6,000 managers, translated into 25 languages
PDF upon request

 
nike-ashley-kaiser

Gameplan101 app

Challenge: Create aligned messaging for Global Brand Operations internal app

Solution: Streamlining and editing pre-existing content, leading a group work session to ensure alignment

 

Advanced Manufacturing

Challenge: Improve internal presentation tools and skills

Solution: A divisional visual center and team presentation training

nike-ashley-kaiser

Virtual Tour App

Challenge: Learning Document for the Nike Executive Team (NET)

Solution: A living digital tool for NET as well as broad organizational learning and collaboration.

 
nike-maxims-ashley-kaiser

Maxim Awards

Challenge: An opening voiceover script for Nike’s Global Maxim Awards live show.

Solution: An “exceptional” inspirational V.O. piece that received high praise by the CEO and other leaders.

Additional Nike Projects:

  • NA Brand Marketing team visioning & mission/vision statements

  • U of O Brand Design Guidelines & Story telling

  • Global Supply Chain Leadership Summit + Maxim Awards 

  • Senior Executive communications

  • Brasil Skate

  • N7 copywriting

  • SB&I communication tools & management system

  • Global Community Impact interviews & copywriting

  • Cannes Lions award application

  • Nike DTC design guide copywriting

  • Athlete interview scripts

  • YA Look Book interviews & copywriting

  • Corporate Services copywriting

 

Ashley Kaiser