Nike, Inc
Three Examples:
Manager Manifesto
Challenge: Write and design the guide for all Nike managers
Solution: A book sent to over 6,000 managers, translated into 25 languages
PDF upon request
Gameplan101 app
Challenge: Create aligned messaging for Global Brand Operations internal app
Solution: Streamlining and editing pre-existing content, leading a group work session to ensure alignment
Advanced Manufacturing
Challenge: Improve internal presentation tools and skills
Solution: A divisional visual center and team presentation training
Virtual Tour App
Challenge: Learning Document for the Nike Executive Team (NET)
Solution: A living digital tool for NET as well as broad organizational learning and collaboration.
Maxim Awards
Challenge: An opening voiceover script for Nike’s Global Maxim Awards live show.
Solution: An “exceptional” inspirational V.O. piece that received high praise by the CEO and other leaders.
Additional Nike Projects:
NA Brand Marketing team visioning & mission/vision statements
U of O Brand Design Guidelines & Story telling
Global Supply Chain Leadership Summit + Maxim Awards
Senior Executive communications
Brasil Skate
N7 copywriting
SB&I communication tools & management system
Global Community Impact interviews & copywriting
Cannes Lions award application
Nike DTC design guide copywriting
Athlete interview scripts
YA Look Book interviews & copywriting
Corporate Services copywriting