Nike, Inc
Content Creation – Message Strategy – Creative Direction – Insights & Ideation – Digital Assets – Video Production – Print Assets – Off sites & Events
Overview: As a full-time Nike employee I worked on high-profile creative projects including global events, corporate communications, a college marketing program, and producing Nike’s first corporate responsibility report. After launching my independent business, I continued to work with them as a freelance/consultant. Some of those projects are shown below showcasing my writing skills and ability to deliver creative solutions and lead cross-functional teams.
Manager Manifesto
Challenge: Write and design a book to highlight best practices for Nike managers
Solution: A book sent to over 6,000 managers, translated into 25 languages
PDF upon request
Wrote all copy, including letter from the CEO
Led cross-divisional collaboration between Human Resources and Nike Design
Provided creative direction for freelance graphic designer
Years later was hired again to assist with rewriting/updating Nike’s iconic Maxims
Gameplan101 app
Challenge: Coalesce input from over 25 people into short form content for the Global Brand Marketing operations internal planning app
Solution: A team building work session to enable an efficient, cost-effective editing process.
Led work session to align teams around language, tools, deliverables, owners, dates and gates
Rewrote and edited all copy for the app into consistent, short form content
Advanced Manufacturing Team Presentations
Challenge: Help a divisional leadership team improve their presentation skills and tools to foster collaboration and awareness across all levels and divisions of the company.
Solution: Led the development of a divisional visual center and provided team presentation training.
Provided creative direction to a freelance graphic designer in the creation of a divisional visual center and presentation template
Provided presentation training to divisional leadership team to encourage best practices for deck length & content (less is more!) as well as in-person delivery
Modernization Tour Virtual app creation
Challenge: Write an informational document for the Nike Executive Team (NET) to read in-flight on their way to visit a new facility overseas.
Solution: A digital tool for broad organizational learning and collaboration.
Advised developing an internal app to foster cross-organizational collaboration and education, and to enable more efficient tours for a broader audience
Wrote the RFP and led the process to identify and select the best creative agency to build an internal training app
Provided creative direction and oversight of an external agency hired to build the app
Wrote copy and provide creative direction on visual language and video production for the app
Maxim Awards
Challenge: Write an inspirational V.O. script to generate excitement and anticipation as the opening segment of Nike’s Global Maxim Awards live show. Video/visual materials were then created to support this.
Solution: An inspirational V.O. piece that was praised by the CEO and others as being exceptional.
Additional Nike Projects:
NA Brand Marketing team visioning & mission/vision statements
U of O Brand Design Guidelines & Story telling
Global Supply Chain Leadership Summit + Maxim Awards
Senior Executive communications
Brasil Skate
N7 copywriting
SB&I communication tools & management system
Global Community Impact interviews & copywriting
Cannes Lions award application
Nike DTC design guide copywriting
Athlete interview scripts
YA Look Book interviews & copywriting
Corporate Services copywriting